Find your book campaign

An adorable new print poster campaign is out for Gandhi Bookstores featuring little red riding hood, samsa and alice in wonderland. The campaign encourages you to "Find your book." Everyone has a favorite book they relate to, and this campaign captures that desire-- to put yourself in the shoes of the main character and delve into a new world. Illustrator Ricardo Salamanca really brings the concept to life with his deep detailed images. This is something I could even picture on a child's bedroom wall, which means they've provided real value to the consumer. Beautiful!

Now if I could just look like a book....

Ever awoken wishing you smelled more like a book? No? Me neither. But, the good news is, you can, if you so desire.

Karl Lagerfeld the eccentric creative director at Chanel and Fendi, has developed a new fragrance called Paper Passion, which will smell like books. He's not the first though, as perfumes like Demeter Fragrance Library Paperback, Opus II Library Collection Eau De Parfum by Amouage, have been around for quite some time. Though at $325 a pop, I'd prefer to spend a day in the library for free, hoping to absorb the fumes, rather than spray them on me.

Be a story-teller on the go

Self-publishing company, Blurb, is launching a free mobile app that lets people tell and share creative stories in new ways, reports Mashable. The app will let users create shareable stories using photos, videos and audio sourced from their devices; they'll be able to rotate, crop, scale, sequence events via drag-and-drop, incorporate geotags and otherwise edit mobile story content as they see fit. Resulting stories can then be shared as digital booklets via email, Facebook or Twitter. Definitely a fun tool if you're stuck in an airport with hours of delays and plenty of content on your phone, but beyond that, I believe creating engaging stories is a fine craft that most people won't be able to master on the move.

Book takeover!

Folks, I can't resist pointing it out-- we've (Blogads) got a beautiful skin running on Wonkette.com today for One Nation Under Sex by Larry Flynt, the legendary publisher of Hustler magazine. I love the way skins effectively grab your attention! If you're interested in the book, it's available for purchase here.

Penguin's Book Country

Looking to support and develop writers of genre fiction, Penguin is launching a public beta of Book Country, a free online writing community and publishing services venture, Publisher's Weekly reports. Book Country, which has been in development for over a year, offers writers a place to upload new works and receive feedback and criticism from a community of writers and readers; a place for agents and editors to look for new talent; and eventually the venture will offer a suite of self-publishing services that will offer e-book and print publication for a fee.

So if you're an author, which do you choose: Harpercollins' Authonomy or Penguin's Book Country?

A few pros to Book Country:

• An emphasis on helping authors get valuable feedback
  
• Former literary agent and popular Twitter personality Colleen Lindsay is a Book Country community manager and a moderater on the boards
• It features a Genre Map, an interactive literary “map” of the known literary world, that uses a variety of landmark titles in various genres (say Walter Mosley’s Devil in a Blue Dress for Hard Boiled Noir) to point Book Country members to literary stars as well as literary hopefuls working in the genre

A few pros to Authonomy:

• A focus on getting great books published
• A public scoreboard
• Been around longer, so better established and perhaps a larger community
  
• Clear writing tips in addition to discussion
• Lower barriers to entry as you can upload your works right away without critiquing others first
  

Anyone have any experiences with either community, that they'd like to share?

Simon & Schuster's tweetable ad generates 292 tweets!

We (Blogads) recently rolled out a “Tweet this” button for ads, allowing advertisers to recommend a Twitter update directly from an ad. Simon & Schuster was one of the first advertisers to use the tweetable Blogads, while promoting Bethenny Frankel’s new book A Place of Yes and the results have been phenomenal! Simon & Schuster's engaging suggested tweet text included the author's twitter handle, a link to the book, and a reason for viewers to care. In all, the ads generated 292 tweets and over 6,700 clicks.

This is just the latest innovation to our custom units, and it’s proving to be a big win for advertisers who are looking to spark their own Twitter trend. Get started building your own now!

Simple and creative advertising

Cool campaign for Mint Vinetu book store by Love Agency.