I Believe in Advertising is featuring very unique and intriguing poster ads for Penguin Audio today. Beautifully illustrated classics, in an ear canal- simple yet gets the point across.
Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts
Friday, June 24, 2011
Penguin audio book ads- well done
I Believe in Advertising is featuring very unique and intriguing poster ads for Penguin Audio today. Beautifully illustrated classics, in an ear canal- simple yet gets the point across.
Monday, June 20, 2011
Awesome takeover for Bloodmoney
I love these high impact units- they don't obstruct anything on the site from readers' view, yet there's still no way to miss them. W.W.Norton & Company, Inc just ran a really cool skin and banner ads on Powerline for Bloodmoney with us (blogads) on Friday. From the author of the best-selling Body of Lies and The Increment: in a tragedy of revenge, the CIA falls victim to its own daring operation in the Middle East. Check out the book and contact us to learn more about how you can run a skin!
Thursday, June 2, 2011
Crowdsourced funding for books
A new UK start-up is on the publishing scene, called Unbound, and it's a model worth examining. I'm curious to see how many successful books they're able to launch, and if a singular genre ends up taking off.
Basically Unbound is a program for creating new books, where in folks can pledge money towards publishing titles they enjoy; if the goal amount is raised, the book gets made. It's sort of a combination of Threadless (i.e. focuses on only one product type- books, and only the things the crowd likes actually get made) with Kickstarter and IndieGoGo (i.e. individual people pledge funds towards making the writer's dream happen, get rewards in return, and each writer has their own book page, video, etc.).
It looks like the "rewards" for every book are exactly the same though, which is one difference from Kickstarter's platform. The rewards range from a digital copy of the book to a launch lunch party. This makes the pledging based more on individual's desire for that specific writing style/author than their interest in a unique gift offering-- allowing the authors to concentrate on their true craft- writing.
If the books don't receive enough pledges, they don't get made- the most "successful" campaign posted thus far has only reached 3% of its goal but it has 46 days left, so fear not, perhaps. I read on Adpulp that campaigns with videos raise more money, according to IndiegGoGo and so far all the books featured have made videos, a pitch, an excerpt, and bios.
A unique feature to Unbound is the promoter opportunity. Unbound will reward you with 1 credit (£1) for every supporter you have referred when the books target is met. It's their way to encourage you to do their marketing.
I'm curious what % of the total money raised Unbound receives. I think Kickstarter takes a 5% fee.
Currently Unbound is only adding projects for authors with proven track records, but it looks like they hope to expand and increase their diversity of offerings-- taking submissions from "the public at large."
So at a basic level Unbound plucked a category off of Kickstarter and had a go at it. I'd like to see a similar concept executed for records/CDs. Actually speaking of music, I'd also like to see a platform like this that allows you to basically petition your favorite band to come perform in your area. Does something like either of those already exist?
How do you think Unbound will fair?
Basically Unbound is a program for creating new books, where in folks can pledge money towards publishing titles they enjoy; if the goal amount is raised, the book gets made. It's sort of a combination of Threadless (i.e. focuses on only one product type- books, and only the things the crowd likes actually get made) with Kickstarter and IndieGoGo (i.e. individual people pledge funds towards making the writer's dream happen, get rewards in return, and each writer has their own book page, video, etc.).
It looks like the "rewards" for every book are exactly the same though, which is one difference from Kickstarter's platform. The rewards range from a digital copy of the book to a launch lunch party. This makes the pledging based more on individual's desire for that specific writing style/author than their interest in a unique gift offering-- allowing the authors to concentrate on their true craft- writing.
If the books don't receive enough pledges, they don't get made- the most "successful" campaign posted thus far has only reached 3% of its goal but it has 46 days left, so fear not, perhaps. I read on Adpulp that campaigns with videos raise more money, according to IndiegGoGo and so far all the books featured have made videos, a pitch, an excerpt, and bios.
A unique feature to Unbound is the promoter opportunity. Unbound will reward you with 1 credit (£1) for every supporter you have referred when the books target is met. It's their way to encourage you to do their marketing.
I'm curious what % of the total money raised Unbound receives. I think Kickstarter takes a 5% fee.
Currently Unbound is only adding projects for authors with proven track records, but it looks like they hope to expand and increase their diversity of offerings-- taking submissions from "the public at large."
So at a basic level Unbound plucked a category off of Kickstarter and had a go at it. I'd like to see a similar concept executed for records/CDs. Actually speaking of music, I'd also like to see a platform like this that allows you to basically petition your favorite band to come perform in your area. Does something like either of those already exist?
How do you think Unbound will fair?
Tuesday, May 17, 2011
Find your book campaign
An adorable new print poster campaign is out for Gandhi Bookstores featuring little red riding hood, samsa and alice in wonderland. The campaign encourages you to "Find your book." Everyone has a favorite book they relate to, and this campaign captures that desire-- to put yourself in the shoes of the main character and delve into a new world. Illustrator Ricardo Salamanca really brings the concept to life with his deep detailed images. This is something I could even picture on a child's bedroom wall, which means they've provided real value to the consumer. Beautiful!
Wednesday, April 20, 2011
Simon & Schuster's tweetable ad generates 292 tweets!
We (Blogads) recently rolled out a “Tweet this” button for ads, allowing advertisers to recommend a Twitter update directly from an ad. Simon & Schuster was one of the first advertisers to use the tweetable Blogads, while promoting Bethenny Frankel’s new book A Place of Yes and the results have been phenomenal! Simon & Schuster's engaging suggested tweet text included the author's twitter handle, a link to the book, and a reason for viewers to care. In all, the ads generated 292 tweets and over 6,700 clicks. This is just the latest innovation to our custom units, and it’s proving to be a big win for advertisers who are looking to spark their own Twitter trend. Get started building your own now!
Monday, April 18, 2011
Tuesday, April 12, 2011
A cheaper Kindle
"We're working hard to make sure that anyone who wants a Kindle can afford one," Amazon CEO Jeff Bezos said in a prepared statement, reports CNN Money. The result of those efforts is a new ad-laden Kindle that will sell for $114, which is $25 less than its current ad-free counterpart. The ads will appear on the screensaver and at the bottom of the home screen. An interesting twist is that Amazon plans to mix together advertisements from launch sponsors including Buick, Olay and Visa with daily-deal style discount coupons (like their own $10 for $20 deal featured on Living Social in the past). Is the $25 difference really enough to offset the "annoyance factor" of the ads? I think it might be. There's a chance, judging by the success rate of the Living Social offer, that people will welcome them. According to The NY Times ads have been in physical books for a while, and in one 1972 study, while readers claimed to dislike the idea of advertising in books, after actual exposure their negative feelings declined while brand awareness climbed. At any rate, I'm glad Amazon stayed away from in-text ads, as those would be more disruptive and intrusive-- but if we look at how written content has been supported online, it may not far behind. Perhaps a $89 Kindle is on the way.....
Monday, April 4, 2011
When it comes to self-publishing
Over the weekend Derek Murphy, author of Jesus Potter Harry Christ, wrote a detailed post discussing ways to promote a self-published book. He's got a plan and he's willing to share! He recommends:
1.) Getting reviews
2.) Getting your kindle page set up
3.) Advertising with Blogads to spread the word (now you know why it's a great plan:))
4.) Choosing a peak time (i.e. when do people give a darn about the topic you wrote about?)
So far, only one other author has weighed in. What would you add to the recipe for success?
1.) Getting reviews
2.) Getting your kindle page set up
3.) Advertising with Blogads to spread the word (now you know why it's a great plan:))
4.) Choosing a peak time (i.e. when do people give a darn about the topic you wrote about?)
So far, only one other author has weighed in. What would you add to the recipe for success?
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