McSweeney's brand new children's imprint has a book coming out in December that you'll want to get your hands on- literally. Remember those cool hypercolor tshirts you wore when you were in elementary school that changed color when you touched them? Well, the book equivalent has been created!
Keep Our Secrets by Jordan Crane will be printed with thermally-activated color-changing ink that lets kids discover hidden illustrations as the heat from their fingers rubbing the pages causes some ink layers to become transparent (check out the video below). It's a fun way to encourage children to learn and explore on their own.
In an industry ripe for innovation, we're seeing some exciting changes recently. Push Pop Press, acquired earlier this year by Facebook set out to re-imagine books on the iPad. Now we've got a publisher re-inventing the wheel with a hard-cover. How would you change books to enhance the way we interact with them?
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