Why use Tumblr as an author?
*Reach a new demographic and interest them with your material: In the U.S. Tumblr's audience tends to be younger — 56% of the service’s 25.2 million monthly visitors are under 34, and users skew slightly more male (52%). If that sounds like your average reader, you may want to give it a go!
*Tumblr has built-in networking elements that lets you tap into its community.
*It is very fast and easy to get short-form content onto your Tumblelog including video, images, quotes, etc. You can use bookmarklets, mobile apps, phone posting, IM submissions and other tools to post content.
*You can use Tumblr as your main blog, or use it to lead traffic to your real blog.
A few pointers for setting up your Tumblr:
*Use detailed description text for your profile information- make it consistent with your other online profiles
*Spend time selecting a "theme" that meshes well with your internet presence (use the same logo across everything / develop a color palette)
*Cross pollinate – list or link to your blog, Twitter, and Facebook profile urls
10 things you should do on Tumblr:
1.) Make sure you use “tags." When you put together a post, type in a few tags in the "tag" box on the right (these are similar to Twitter's hashtags; you're just indicating what topics your post involves so people can more easily find it)
2.) Find and follow topics and other blogs you enjoy by going to “explore tumblr” or typing a word into the search box on the right (from your dashboard). A good channel to follow is: http://www.tumblr.com/tagged/lit
3.) Favorite other people’s posts (by clicking on the heart icon on the post). The blogger who made the post will get a notification that you indicated their post as a favorite and may start following your blog.
4.) Reblog other people's posts that are relevant to you and your fans. This will help keep your content exciting and these folks will get a notification that you reblogged their post and may start following your blog.
5.) Post only truncated/short posts, or posts that slightly differ from your main site's content.
6.) Tumblr is a very visual network, try to use attractive images that capture attention and will stand out from other posts.
7.) Keep it fun- share cool bookmarks you've found, book tshirts you like, the latest book you enjoyed reading, an article about publishing you can relate to, etc.
8.) Include the "ask" feature on your page, and engage folks with questions in your posts.
9.) Post a contest, which can easily be reblogged.
10.) Include an "about" page where readers can learn more about you, and your books.
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