1.) Give your followers a shout out by recommending them on #followfriday and #writerwednesday (if they too are authors). And retweet their updates any day, if you relate.
2.) Teach your followers something. Explain the best way to start an outline, to query an agent, how to advertise your book, how to price your ebook, etc.
3.) Give away free books or bookmarks.
4.) Make them laugh. People are on Twitter to be entertained. Nothing captures attention, like something humorous.
5.) Hold contests- for example, literature trivia.
6.) Update with information you've not made available elsewhere- like a tour location you just booked.
7.) Connect your followers with each other- make introductions.
8.) Invite your followers to a chat/discussion around a certain topic, with a specific hashtag everyone can follow.
9.) Give your followers control, let them determine where your next reading will be, or what the name of the next chapter should be.
10.) Spice it up, include pictures (maybe use a popular service like Instagram), ask questions, let them know a personal life detail or two.
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