We (Blogads) recently rolled out a “Tweet this” button for ads, allowing advertisers to recommend a Twitter update directly from an ad. Simon & Schuster was one of the first advertisers to use the tweetable Blogads, while promoting Bethenny Frankel’s new book A Place of Yes and the results have been phenomenal! Simon & Schuster's engaging suggested tweet text included the author's twitter handle, a link to the book, and a reason for viewers to care. In all, the ads generated 292 tweets and over 6,700 clicks. This is just the latest innovation to our custom units, and it’s proving to be a big win for advertisers who are looking to spark their own Twitter trend. Get started building your own now!
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