Multi-window Executions

Check out Intel's multi-window execution: The Chase above. Created by San Francisco agency Venables Bell & Partners and directed by Smith & Foulkes, it stages a 105-second chase across a wide variety of program windows on a computer desktop including iTunes, Facebook, YouTube, Microsoft Office and the Adobe Creative Suite. But since it's a film that simulates a multi-window environment rather than the real thing and it lacks the engagement provided by including the user's own data that The Wilderness Downtown had.

Which book publisher will be first to promote a campaign with a multi-window execution? I could see this working well for an adventure title like Dan Brown's Angels & Demons.