An adorable new print poster campaign is out for Gandhi Bookstores featuring little red riding hood, samsa and alice in wonderland. The campaign encourages you to "Find your book." Everyone has a favorite book they relate to, and this campaign captures that desire-- to put yourself in the shoes of the main character and delve into a new world. Illustrator Ricardo Salamanca really brings the concept to life with his deep detailed images. This is something I could even picture on a child's bedroom wall, which means they've provided real value to the consumer. Beautiful!
Tuesday, May 17, 2011
Find your book campaign
An adorable new print poster campaign is out for Gandhi Bookstores featuring little red riding hood, samsa and alice in wonderland. The campaign encourages you to "Find your book." Everyone has a favorite book they relate to, and this campaign captures that desire-- to put yourself in the shoes of the main character and delve into a new world. Illustrator Ricardo Salamanca really brings the concept to life with his deep detailed images. This is something I could even picture on a child's bedroom wall, which means they've provided real value to the consumer. Beautiful!
Tuesday, May 3, 2011
Now if I could just look like a book....
Ever awoken wishing you smelled more like a book? No? Me neither. But, the good news is, you can, if you so desire.
Karl Lagerfeld the eccentric creative director at Chanel and Fendi, has developed a new fragrance called Paper Passion, which will smell like books. He's not the first though, as perfumes like Demeter Fragrance Library Paperback, Opus II Library Collection Eau De Parfum by Amouage, have been around for quite some time. Though at $325 a pop, I'd prefer to spend a day in the library for free, hoping to absorb the fumes, rather than spray them on me.
Karl Lagerfeld the eccentric creative director at Chanel and Fendi, has developed a new fragrance called Paper Passion, which will smell like books. He's not the first though, as perfumes like Demeter Fragrance Library Paperback, Opus II Library Collection Eau De Parfum by Amouage, have been around for quite some time. Though at $325 a pop, I'd prefer to spend a day in the library for free, hoping to absorb the fumes, rather than spray them on me.